AI and biotechnology race to recreate aromas from threatened plants
HÆC DIES: the perfume that turns the Resurrection of Christ into an olfactory experience
Lattafa unveils Khamrah Mira, its first feminine pillar with chestnut and Cocoa Pulse
Le Labo turns a fragrance diffuser into an object of light and design
NEST turns its Holiday home fragrance into a perfume for the skin with Wonder
e.l.f. enters fragrance and body care with the new e.l.f. POP platform
Scent of Africa brings Ghanaian perfumery to the global market with Akua’ba
Sterling Perfumes: the industrial structure behind Armaf’s global expansion
Armaf accelerates global expansion with new Club de Nuit launches and travel retail
Kenz de Rasasi launches in Dubai with eight collections for a new generation
Ahmed Al Maghribi prepares five launches for Beautyworld Dubai 2026
Hamidi turns Arab layering into a complete fragrance and self-care ritual
Maison Margiela turns an unsent letter into a Tokyo-exclusive perfume