Lattafa has just opened a new chapter for one of its most important franchises. Khamrah Mira, a new 2026 release, already has an official page on the Emirati house’s website and arrives with a fundamental difference from previous interpretations: the brand itself presents it as a feminine fragrance, in a 100 ml bottle, built around a floral gourmand direction.
The launch becomes even more relevant because it does not appear to have been conceived simply as another Khamrah flanker. Information released in early October positions Mira as the first explicitly feminine pillar of the collection, while preserving elements that helped make Khamrah recognizable — spices, sweetness, vanilla and tonka bean — and reorganizing them into a more floral, fruity and textured composition.
It is an important shift for a line that began in 2022 with a shared, intensely gourmand identity and has since expanded into very different olfactory territories.
The composition of Khamrah Mira
The official pyramid published by Lattafa opens with red currant, cinnamon and mandarin.
The heart features jasmine sambac, orange blossom, Rosyfolia™ and chestnut.
The base combines benzoin resin, roasted tonka bean absolute, Madagascar vanilla, Cocoa Pulse™ and musk.
Lattafa describes Mira as an exploration of femininity from a new perspective and defines the composition as a radiant floral gourmand, in which the tart fruitiness of red currant meets the richness of jasmine sambac and the creamy comfort of chestnut.
This structure already suggests that Mira is not intended to simply reproduce the original Khamrah formula in a different bottle.
Red currant changes Khamrah’s starting point
The Khamrah launched in 2022 opens with bergamot, cinnamon and nutmeg. Its heart works with a date accord, praline, tuberose and floral elements, while the base combines roasted tonka, benzoin, myrrh, Akigalawood™, vanilla and amberwood.
Mira keeps the cinnamon but replaces the more spicy, ambered opening with an entry in which red currant and mandarin should add brightness, acidity and juiciness.
This difference matters. Red fruits can create contrast inside very sweet structures. Rather than simply adding more sugar to the composition, red currant tends to introduce a tart, vibrant sensation capable of lifting the fragrance before its creamier and more gourmand facets emerge.
Mandarin reinforces that luminosity. At least from the official note architecture, Mira appears to seek a less dense opening than some earlier members of the family.
Chestnut adds texture to the heart
One of the most interesting choices may be in the heart.
Alongside jasmine sambac and orange blossom, Lattafa placed chestnut.
Chestnut can suggest creaminess, toasted nuances, an almond-like effect and an almost culinary sensation without necessarily creating a literal dessert impression.
Here, it acts as a bridge between the florals and the base of vanilla, tonka, benzoin and cocoa.
This combination may be what ultimately defines Mira’s personality. Instead of separating the floral side from the gourmand side, the structure tries to make both languages meet in the center of the composition.
Rosyfolia™ brings Givaudan technology into the formula
Mira also uses Rosyfolia™, a proprietary ingredient developed by Givaudan.
The fragrance house describes Rosyfolia as a rosy floral note with a geraniol character and a fruity, airy and diffusive dimension. Its purpose is to give perfumers the impression of a luminous, transparent petal.
This helps explain why Lattafa emphasizes luminosity so strongly in Mira’s communication.
The presence of jasmine sambac and orange blossom could easily lead to a denser white-floral profile. Rosyfolia tends to introduce another kind of floral quality: more transparent, rosy and expansive.
The use of proprietary molecules also reveals another step in Lattafa’s evolution. The brand is no longer working only with traditional pyramids made from ingredients that consumers immediately recognize. It is beginning to place technological ingredients and exclusive signatures at the center of its communication.
Cocoa Pulse™ returns in Khamrah Mira
The base introduces another particularly important element: Cocoa Pulse™.
The material was developed through a partnership between Lattafa, Givaudan and perfumer Jordi Fernández and has already appeared in recent projects from the house.
Cocoa Pulse is the result of a co-distillation process combining elements derived from cocoa butter absolute with Akigalawood™, creating a gourmand signature that blends cocoa, spice and wood.
That means simply calling it a “chocolate note” would reduce the concept too much.
The purpose of Cocoa Pulse is precisely to move cocoa away from an exclusively sugary interpretation. It can create a darker, more textured, woody and spicy impression.
In Mira, this signature appears alongside Madagascar vanilla, benzoin and roasted tonka. It is clearly a gourmand base, but one equipped with tools to gain depth.
Jordi Fernández and Gaël Montero signed the composition
Another relevant detail emerged with the launch: Khamrah Mira was created by Givaudan perfumers Jordi Fernández and Gaël Montero.
Jordi Fernández already has a significant connection with recent Lattafa projects and took part in the development of Cocoa Pulse.
His presence in Mira reinforces a strategy worth watching.
Arab fragrance houses that for years communicated mainly through brand, packaging and note lists are increasingly highlighting perfumers, fragrance houses and proprietary ingredients.
This brings their communication closer to that used by niche brands and major international maisons.
Khamrah is evolving from a perfume into a franchise
This may be the most important editorial point of the launch.
Khamrah began in 2022 as a single unisex fragrance.
In 2023 came Khamrah Qahwa, adding ginger, cardamom and, above all, Arabic coffee to the collection’s gourmand base.
Then came Khamrah Dukhan, which moved the family into a smokier, more masculine-leaning territory, working with pepper, smoked spices, incense, tobacco and amber.
In 2026, Khamrah Waha went even further, taking the Khamrah name into a fresh, mineral and aromatic construction with bergamot, yuzu, juniper, ginger, cucumber, sea salt, iris, Akigalawood™, Ambrofix™, tonka, vanilla and musk.
Mira now occupies another territory: feminine floral gourmand.
Viewed this way, the strategy becomes quite clear.
Khamrah no longer represents only one specific formula. It is becoming a brand platform capable of supporting different olfactory personalities.
A collection architecture increasingly similar to major designer franchises
This strategy is not new in international perfumery.
When a fragrance becomes a success, major maisons begin exploring different interpretations: fresher, stronger, sweeter, more masculine, more feminine, more nocturnal or seasonal.
What stands out is how quickly Lattafa is applying this architecture.
In four years, Khamrah has moved from a single launch to a family covering spicy gourmand, coffee, smoke and tobacco, mineral freshness and now feminine floral gourmand.
That shows confidence in the value of the name.
Instead of abandoning a successful property to create dozens of disconnected concepts, the company is investing in cumulative recognition.
Mira also changes the visual language of the family
The bottle reflects the change in positioning.
According to launch information, Khamrah’s recognizable silhouette was reinterpreted in a slimmer form, with a soft, translucent finish designed to catch and refract light.
This choice matters because it maintains recognition of the family without merely changing the color of the glass.
The consumer should look at the bottle and identify Khamrah, but also immediately understand that Mira represents a different personality.
This is exactly how strong franchises are built: enough continuity to create recognition and enough difference to justify a new product.
The name Mira reinforces the idea of luminosity
The launch communication associates “Mira” with inner radiance, presence, admiration and quiet strength.
The name carries different meanings across cultures and also functions in Spanish as the verb “look,” creating an additional association with visibility and attention.
This narrative aligns directly with the language chosen for the fragrance: luminous florals, a translucent bottle and a feminine expression of Khamrah.
It is not simply a name placed on top of a ready-made formula.
At least from a branding perspective, product, bottle and storytelling were designed to work together.
Mira seems less interested in repeating the original Khamrah
That may be one of the smartest decisions behind the launch.
Whenever a franchise gains strength, there is a risk of producing minor variations that depend entirely on the reputation of the original.
Mira’s pyramid points in another direction.
Cinnamon, tonka, vanilla and benzoin preserve points of contact with Khamrah’s gourmand identity.
But red currant, mandarin, jasmine sambac, orange blossom, Rosyfolia, chestnut and Cocoa Pulse pull the composition in another direction.
There is familiarity, but also differentiation.
Without testing the fragrance on skin, it is impossible to say how these materials will be proportioned or which one will dominate the development. It would also be premature to make claims about projection, longevity or similarity to another perfume.
But the official architecture allows one important conclusion: Mira was not designed as a simple feminine reproduction of the original Khamrah.
There is still no official launch confirmation for Brazil
As of the reporting completed on October 5, 2026, Khamrah Mira already appeared on Lattafa’s international website and was listed in a 100 ml bottle.
However, there was still no public confirmation of a price or specific date for an official arrival in Brazil.
Anything more precise at this point would be speculation.
The situation may change quickly, especially given the commercial strength the Khamrah family already has in the country.
Why Khamrah Mira deserves attention
Mira arrives at a particularly interesting moment for Lattafa.
The company has already shown that it can turn individual fragrances into international phenomena. The challenge is now different: building long-lasting brand properties.
Khamrah is one of the clearest examples of that transition.
Qahwa showed that the gourmand DNA could absorb coffee.
Dukhan moved the family toward smoke and tobacco.
Waha proved that Khamrah could even abandon much of its gourmand density and move into a fresh, mineral universe.
Mira now tests another frontier: turning Khamrah into a franchise capable of speaking directly to a female audience without losing the codes that made the name recognizable.
If it works, the launch could represent more than just a new fragrance.
It could confirm that Khamrah has definitively moved beyond being a single successful perfume and is becoming one of Lattafa’s major product platforms.
